Brief: A major pallet industry actor, needed a modern design proposal for their new website, “with some type of illustration”.  The site is information heavy, and needed a clearer path. They were also missing  a coherent design system.

Solution: My suggestion use the landingpage as a promotional front, that lift their strengths – prestigious clients and longevity in the business. Like many current websites, I used short copy to attract the visitors attention. The information on produce is centered in the mega-menu.

I went ahead with softer aesthetics that was well received, picking the blues from their logotypes, and using existing vectors. 

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