Brief: A major pallet industry actor, needed a modern design proposal for their new website, “with some type of illustration”.  The site is information heavy, and needed a clearer path. They were also missing  a coherent design system.

Solution: My suggestion use the landingpage as a promotional front, that lift their strengths – prestigious clients and longevity in the business. Like many current websites, I used short copy to attract the visitors attention. The information on produce is centered in the mega-menu.

I went ahead with softer aesthetics that was well received, picking the blues from their logotypes, and using existing vectors. 

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As the sole designer at the company, my tasks ranged from marketing and print to sketch for web. My primary tasks consisted of wireframing and prototyping for Hungrig.se’s web and apps, as well as for contracted restaurants. In collaboration with our developers, I created user-centered designs that were visually pleasing and consistent with existing concepts.

Hungrig.se won the Gasell Award for fastest growing company in 2017.

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Task: Create high fidelity wireframes for splash-pages, landing pages and  order-online pages.

Example:

Kasai is a modern japanese dinner club/restaurant/night club. They asked for a refresher of their website, as they were launching new locations, and asked us to make it look interesting and modern. My role was to develop the concept, design the splash-site, the landing page, and the order online page. The prototypes were then handed to a programmer.

Splash-page: the assignment was to clearly indicate that there are four different restaurants, in four different locations. Mini-Kasai was a new “budget”-concept, and I choose to highlight that using a more youthful yellow contrast-color. I also put banners with the words NEW on the restaurants that were being launched, to further emphasize their difference.

Landing page: I choose to focus on a soft palette, of matte black and blue combined with light pink – inspired by Japanese spring flowers. I then choose dark pictures that felt both inviting and professional. Alluring shadows, short depth of field, professional shots.

The result can be seen at kasai.se

The post Restaurang Online – Visual design for restaurant websites appeared first on Studio Back.

I summed their graphic profile up, in a graphic manual, and created ad campaigns in their digital channels.

Assignments also included print work – flyers, broschyres, etc – and consultation on web design.

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